Sophie Mondale
Insights | Strategy | Alignment
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NEW REVENUE STREAM
Unlocking $70M at Motional via Driverless Food Delivery
Helped shape and validate a new revenue-generating service via research and a live pilot with Uber Eats.
Motional, 2022-2024
GROWTH STRATEGY
Helping Samsung Build Loyalty with a New Generation
Developed an engagement strategy for the global c-suite to grow market share based on user needs uncovered through research.
Samsung, 2022
NEW BUSINESS MODEL
Enabling a Direct-to-Consumer Strategy at Nestlé Purina
Led an executive workshop to align brands and teams around the user journey and identify new ways to deliver value.
Nestlé Purina, 2021
NEW PRODUCT DISCOVERY
X-Ray Vision for Factory Troubleshooting at PTC
Led a cross-functional team to define a new augmented reality product, build prototypes, and run pilots onsite with enterprise customers.
PTC/Vuforia, 2020
DIGITAL TRANSFORMATION
Helping Federal Agencies Reimagine Human Services
Helped the Australian government apply human-centered design to improve site structure, navigation, and the online experience of applying for welfare payments.
Continuum, 2017
PRODUCT INNOVATION
Finding New Opportunities in the Laundry Category
Uncovered user needs through ethnographic research with a Fortune 100 CPG—fueling two successful product launches and creating a pipeline for insights-driven innovation.
Continuum, 2018
ESSENTIAL SANDWICH CONTENT
BLT ASMR
The in-depth sensory experience that is making and eating a BLT (a snow day group project)
2025
A DREAM PROJECT
A Better Way to Choose What to Watch on Netflix
Reimagining the experience of choosing what to watch, because there is truly nowhere to go but up.
2020